About Strategic Frames

Strategic Frames is where ideas, words and images come together.

The premise of this blog is that visuals are often overlooked in building advocacy and public affairs campaigns, undermining what might have been a smart messaging product.  So the design of this blog is to show how strong photography can be partnered with ideas and words to produce powerful campaigns that imprint with constituency groups and help affect change.

Far too often, communications experts view the visuals, most notably photography, as a necessary irritant that is added in the final stages of a project. They spend enormous amounts of time and money on polls, focus groups and consultants to fine-tune their message. That is followed by another costly period of crafting the message into talking points, news releases and advertisements.

Missing from this process is an understanding that the strength or weakness of the visual component may determine whether your target audience remembers your message. Stumble here and you’ve wasted valuable resources, missed your chance to reach your constituency or bring about the legislative or regulatory change you seek.

I spent more than 30 years in the newspaper business as a writer and editor. During my career, I attended many news meetings in which section editors would pitch their top stories in hopes of getting them on the front page of the Sunday edition. And each pitch was usually followed by a routine but important question from the Sunday editor:

“Whadda got for art.”

You may think that newspapers are soon-to-be-extinct dinosaurs. And you may be right. Nevertheless, it is instructive that even newspaper editors understand that there is no place for even the biggest blockbuster stories unless they are accompanied by strong photography and pleasing graphic arts.

I hope this blog, Strategic Frames, brings you interesting and actionable ideas in a pleasing and time-efficient manner. Here you will find tips and advice to strengthen your messaging by using strong photography, articles on interesting people and trends, as well as some discussion of my own work as a photographer. Your ideas, constructive criticism and commentary are all encouraged.

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